Of all the great inventions of the internet age, live streaming has to be up there with the best of them. Now, it is being used for everything from business to entertainment. The hotel industry is starting to take advantage of it as well, and many top brands have found it to be a great way to connect with customers.

Thanks to the revolutionary tech, people can get a true taste of a hotel and its grounds before visiting. Live streaming could become more common in the hotel industry over the next few years.

Live Streaming Has Blown Up Over the Last Decade

There’s no doubt that live streaming has taken the world by storm. This is highlighted by the fact that Facebook Live videos garnered more than two billion views within the first two years of the platform’s release. The social media platform brought live streaming to the masses. But it was the online casino industry that set the wheels in motion years earlier.

Canada was one of the early leaders in the live casino market, with developers offering live versions of blackjack and roulette in the initial phases. Now, Canada live casino is thriving, and there are countless options for players to choose from. Indeed, the variety on offer highlights how much interest there is in this form of gambling. Some of the latest titles include Crazy Time from Evolution and Sweet Bonanza Candy Land from Pragmatic Play. The success of live streaming in the online casino sector has persuaded other industries to put the technology to good use as well.

Virtual Tours: A New Standard in Hotel Marketing

There are various ways that live streaming has begun to permeate the hotel industry. Virtual tours are among the most popular examples. Live streams of hotels allow potential guests to explore the hotel from the comfort of their own homes. Then, they can decide if they want to visit in real life. This can involve real-time footage of rooms and other facilities that the hotel wants to advertise.

The Ritz-Carlton is a famous example of a hotel chain that has started to put the technology to good use. People thinking of visiting can book a session with a hotel representative, who guides them through the hotel grounds.

Benefits of Live Streaming for Hotels

Incorporating live streaming brings countless benefits to hotels. One of the primary advantages is increased engagement, as live streams enable interactive experiences. When taking virtual hotel tours, potential guests can ask questions and have them answered immediately.

Live streaming also gives hotels a broader reach, as the virtual tours can be accessed globally. This is particularly beneficial for attracting international guests. That’s because they may not have the opportunity to visit in person before booking.

Live streaming has permeated almost every industry, and it has already been put to good use in hotels. The next stage is to combine this with virtual reality, to give potential customers a true taste of a hotel before they visit.